Sale of local brand refrigerators, especially Walton brand, has reached its peak ahead of Eid-ul-Azha, the biggest refrigerator selling period.

According to sources, Walton showrooms and outlets all over the country are experiencing multitude of customers as it is a common phenomenon that ahead of Eid-ul-Azha consumers buy refrigerators to preserve meat of sacrificial animals.The country’s leading manufacturer of electronics and electrical products is expecting to increase its refrigerators’ sale double this year.During visits to different markets, it was seen that mostly the customers are choosing local brand refrigerators, particularly Walton, Marcel, MyOne, etc.It is learnt that local branded refrigerators have recently created huge appeal among customers as some local companies including Walton are manufacturing world standard and high quality refrigerators here that are being exported to different foreign countries.Market of foreign brand refrigerators were witnessing dull trend due to low demands from customers and lack of supply.Preferring anonymity, one of the distributors of foreign refrigerators informed the risingbd that there was no supply of foreign refrigerators for last two weeks. “We are not getting any positive response from the importers about the halt of supply”, he alleged.During a visiting to Stadium Market, the largest electronics and electrical market in the capital, it was seen that most people were choosing Walton brand refrigerators.Replying to a question why he wants to buy a local brand refrigerator, a customer said: “We have analyzed all brands and it is found that we can buy same quality, even in some cases more improved quality refrigerators in lower prices from local brands”.Talking to the correspondent, Abul Hossain, owner of Ababil Electronics at Bangabandhu Stadium Market, said: “We have no time to take rest as the outlet is experiencing multitude of customers and sale has increased significantly”.Emdadul Haque Sarker, Executive Director of Walton Marketing Department, said: “Considering the demands of local customers, we are now offering high quality and world standard refrigerators with unique designs and colours”.
Walton has set up an ultra-modern Hi-Tech factory in Gazipur to manufacture more world standard products to export to different countries of the world after meeting local demand, Emdadul Haque Sarker claimed.
Claiming Walton branded refrigerators in the top choice to local customers like other years, he expected that the sale would be double this year.Mosharrof Hossain Rajib, Chief of Marcel Marketing Department, said ahead of Eid-ul-Azha Marcel outlets across the country were getting huge responses from customers and hoped that their sale would increase further significantly.He claimed that Marcel had secured the second top position after Walton in the country’s refrigerator.Marcel is now offering refrigerators with unique and attractive designs and colors and its refrigerators include various unique features like DECS, ultrabid 4-D, energy saving bulb, anti-bacterial nano-particle, etc, he said.Consumers at MyOne showroom at Khilgaon in the capital informed the correspondent that people are preferring local brands as they provide warranty, guaranty, installment facility,   after sale service, etc.
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